9 JULY 2011

ఈనాడు Eenadu

http://epaper.eenadu.net/

సాక్షి Sakshi

 ఆంధ్రజ్యోతి Andhrajyothy

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IRS Q1 2011: Top 10 dailies in Andhra Pradesh

The No.1 Telugu daily ‘Eenadu’ has seen marginal decline in the readership for the second consecutive quarter. It has an AIR of 59.08 lakh in IRS Q1 2011 as compared to 59.64 lakh in the previous survey and 58.61 lakh in IRS Q1 2010. The newspaper had added 47,000 readers over the year.

Telugu Daily ‘Sakshi’ has further strengthened its position at No.2 with a marginal growth of 0.7% growth in the current survey. It has recorded an AIR of 49.88 lakh in IRS Q1 2010 as compared to 49.54 lakh in last survey findings and 45.64 lakh in IRS Q1 2010. Sakshi has recorded an overall growth of over 9% over the first quarter in last year.

The 3^rd major player in Andhra Pradesh, ‘Andhra Jyothi’ has been continuously losing readership over the year. The paper has again lost 4.5% readers in the first quarter of IRS 2011. Its current AIR stands at 20.04 lakh as compared to 20.99 lakh in the previous quarter and 24.06 in IRS Q1 2010. Andhra Jyoti had lost 16.7% i.e. more than 4 lakh readers over the past one year.

The largest read English daily of the state ‘Deccan Chronicle’ is holding the 4^th spot firmly but the paper has seen a marginal decline this quarter. By losing 10,000 readers ‘Deccan Chronicle’ has recorded an AIR of 7.35 lakh in IRS Q1 2011 as compared to 7.35 in the previous quarter and 7.53 lakh in IRS Q1 2010. Thus, DC had lost just 18,000 readers over the year.

‘Vartha’ is rapidly shrinking in the state and the paper left with just 30% readers in IRS Q1 2011 as compared to the same quarter in the last year. Vartha has recorded an AIR of 3.62 lakh as compared to 4.52 lakh in previous quarter and 12.47 lakh in IRS Q1 2011.

‘The Hindu’ has registered a marginal decline during the first quarter of IRS 2011. The English daily has recorded an AIR of 2.97 lakh as compared to 3.05 lakh in the previous quarter and 3.25 lakh in IRS Q1 2010.

At No.7 is ‘Andhra Bhoomi’ which has lost 8.6% readers in IRS Q1 2011. Its current AIR stands at 2.65 lakh as compared to 2.9 lakh in previous quarter and 3.43 lakh in IRS Q1 2010.

Despite losing 23% readers in the first quarter of IRS Q1 2011, ‘Andhra Prabha’ has recorded growth over the year 2010. Its current AIR stands at 1.20 lakh as compared to 1.58 lakh in the previous quarter and 1.02 lakh in IRS Q1 2010. 

At No.9, ‘The Times of India’ has also lost a few readers in Andhra Pradesh according to the average readership data released for first quarter of IRS 2010. It has recorded an AIR of 1.12 lakh as compared to 1.28 lakh in last quarter and 1.34 lakh in IRS Q1 2011.

At No.10 position in the state is ‘Siasat’ with 81,000 readers.

( Thanks : BestMediaInfo  : http://www.bestmediainfo.com/2011/06/irs-q1-2011-top-10-dailies-in-andhra-pradesh/ )